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The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color!This stronger and longer-lasting formula is available in many of our best selling shades.GUILT-FREE GLAMOUR!A deep and sanguine shade of burgundy, this dye could attract the interest of a bloodthirsty vampire. The color adds stunning highlights to darker shades of hair, and we also offer a Lethal Lipstick to match. Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kits. Manic Panic Hair Color is ready to use, do not mix with peroxide. Vegan ingredients. PPD and ammonia-free. Cream Formula Semi-Permanent Hair Color. Vegan Formula colors and conditions hair. Manic Panic Hair Color is ready to use, do not mix with peroxide. Vegan ingredients. PPD and ammonia-free.Tested on celebrities, not animals.