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The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color!This stronger and longer-lasting formula is available in many of our best selling shades. GUILT-FREE GLAMOUR! Darker than Lie Locks, but lighter and bluer than Violet Night, this purple is a royal shade of deep indigo. Bleaching first to a level 9 or 10 is suggested to get the hue at its brightest. For a great matching lip, try our Lethal™ Lipstick in Violet Night. Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kits. Manic Panic Hair Color is ready to use, do not mix with peroxide. Vegan ingredients. PPD and ammonia-free. Tested on celebrities, not animals .