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The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color!This stronger and longer-lasting formula is available in many of our best selling shades.GUILT-FREE GLAMOUR!Lighter than After Midnight, but darker than Rockabilly Blue, this dye looks like the deepest depths of a sprawling ocean. Bleaching thoroughly to a level 9 or 10 before dyeing is recommended for the best results. Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kits. Manic Panic Hair Color is ready to use, do not mix with peroxide. Vegan ingredients. PPD and ammonia-free.Tested on celebrities, not animals.