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Stronger and longer lasting than other semi-permanent hair colors Vegan formula contains no harsh ingredients or animal products Wild hair dyes that condition the hair as well as color it Lasts 30% longer Manic Panic Amplified hair color was created especially for Manic Panic devotees who seek more permanence from their semi-permanent. This new formulation that is the same gentle-to-the-hair dye with all vegan ingredients that is now stronger and longer lasting! Not tested on animals and contains no animal products. Manic Panic Amplified Semi-Permanent cream hair color lasts 30% longer.