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L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea (Pack of 10) is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair, or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum which helps keep color vibrancy and provides silky and shiny hair. Instructions: Instructions vary by shade. For complete instructions, please refer to the package insert located inside the hair color box.