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Long-Lasting Color with Superior Shine.Discover Preference patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.Brilliantly balanced shades that are always true and translucent.Rich hydrators with a protective UV filter leave hair luminous, resilient.
Long-Lasting Color with Superior Shine.
Discover Preference patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.
Brilliantly balanced shades that are always true and translucent.
Rich hydrators with a protective UV filter leave hair luminous, resilient.
Fade-defying color & shine system. New Preference with optimized fade-defying system, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keeps