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Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
Long-Lasting Results: The hair color products from L'Oréal Paris promise beautiful and long-lasting color, offering various options such as permanent, semi-permanent, temporary hair color, root cover-up, highlights, and ombre shades.
Fade-Defying Formula: Superior Preference offers fade-defying hair color with vibrant dimension, providing long-lasting results for gorgeous hair color.
L'Oreal Paris Superior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 - L'Oreal Paris superior preference hair color: This gold standard in luxurious permanent hair color. Superior preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair, or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive care supreme conditioner with shine serum which helps keep color vibrancy and provides silky and shiny hair. Our luminous blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red, blonde, and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own superior preference signature. Packaging may vary, what you receive may not be what is reflected on site.