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L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973
Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter. Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature.