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The oil powered technology propels colorants deep into the hair, without ammonia, giving you pure, vivid, long-lasting color. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color. Hair is Hydrated, Silky and up to 3X Shinier than unwashed, uncolored hair. Garnier Olia shade 9.0, "Light Blonde," is a natural, light blonde shade that will allow your natural tones to show and provides 100% gray coverage. It is best for anyone with natural hair between light blonde and dark blonde.