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Product Description The oil powered technology propels colorants deep into the hair, without ammonia, giving you pure, vivid, long-lasting color. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color. Hair is Hydrated, Silky and up to 3X Shinier than unwashed, uncolored hair. Garnier Olia shade 4.0, "Dark Brown," is a natural brown shade that is one shade lighter than Olia shade 3.0, "Darkest Brown." It provides 100% gray coverage and is best for anyone with natural hair between light brown and black. Brand Story By Garnier From the Manufacturer Having trouble finding the right shade? Questions on how to apply your Olia Hair Color product? Ask a Olia Hair Color Expert. If you have questions about an Olia Hair Color product, talk to one of our Customer Care representatives. Phone: 1-877-297-5043 Monday-Friday, 9:00 AM-5:30PM ET