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Product Description The oil powered technology propels colorants deep into the hair, without ammonia, giving you pure, vivid, long-lasting color. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color. Hair is Hydrated, Silky and up to 3X Shinier than unwashed, uncolored hair. Garnier Olia shade 9.0, "Light Blonde," is a natural, light blonde shade that will allow your natural tones to show and provides 100% gray coverage. It is best for anyone with natural hair between light blonde and dark blonde. Brand Story By Garnier From the Manufacturer Having trouble finding the right shade? Questions on how to apply your Olia Hair Color product? Ask a Olia Hair Color Expert. If you have questions about an Olia Hair Color product, talk to one of our Customer Care representatives. Phone: 1-877-297-5043 Monday-Friday, 9:00 AM-5:30PM ET