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Nourishing hair color
100% Gray Coverage
Even on stubborn grays
Absolutely gorgeous gray hair coverage
There’s a reason it’s called Excellence. Excellence triple protection means three ways to protect your hair: seals, replenishes and conditions. Exceptional quality now with 5X more conditioner*. Rich, radiant, gorgeous color all with Excellence exclusive non-drip crème. 100% resistant gray coverage. No Haircolor Cares More, Covers More** *Compared to the leading value brand. **Compared to each leading competitors top-selling brand.