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Triple protection color. Our richest color comes from our ultimate care. Only Excellence has a triple protection system to reinforce the internal structure of the hair and help protect from damage. Your color is radiant, grays are 100% covered and your hair's youthful appearance is revitalized. Nothing protect better, nothing covers gray better.* Triple Protection system. Before: pre-color serum with Ceramide helps protect fragile areas of the hair particularly dry ends. Your hair is prepared to be colored evenly. During: Pro-Keratine Color Creme non-drip creme wraps every strand with Pro-Keratine complex and colors beautifully. Nothing covers gray better.* After conditioning treatment with Collagen replenishes and deeply conditions helping to protect your hair after and in between coloring. The result: Rich, radiant perfectly even color. Long-lasting 100% gray coverage. Even fragile hair is perfectly protected for weeks. *Compared to each leading competitor's top selling brand. Easy application: your choice of application tools to deposit color precisely and quickly. Mess free: experience color so creamy rich, it completely strand. Won't drip a drop. What's inside: pre-color serum, permanent color creme, developer creme, conditioning treatment, Excellence color comb, salon gloves, step by step guide. Color guide: dark blonde to light brown, medium brown, dark brown to black.