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The Rocawear Story Launched as the result of the meteoric success of co-founder, Shawn “Jay-Z” Cater, The ROC realized at an early stage its prowess in creating a culture far beyond the realm of music. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history by becoming the destination brand for street savvy customers.Today, Rocawear is a dominant lifestyle brand for a wide range of customers. By incorporating international impulses into the Rocawear style, the brand expanded its appeal beyond US borders and has become a brand of international significance. Proving once again, around the world, Rocawear is not merely on the pulse…it is the pulse. From the Manufacturer The simply designed Rocawear stainless steel strap chronograph watch for men offers great styling for everyday and your lifestyle . The durable watch is beautifully made with great styling and details.