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Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities
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About Enablement Mastery: Grow Your Business Faster By
Product Description AMAZON BESTSELLER IN CORPORATE GOVERNANCE, ORGANIZATIONAL CHANGE, AND SALES & SELLING MANAGEMENT Multiply Your Revenue. Enable Organizational Excellence. When sales enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms. In Enablement Mastery, author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward sales enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes. Review ''Elay Cohen, one of the greatest minds in sales enablement, has captured a vast amount of knowledge from his experience over the years to give us the what, the why, and the how of this exciting industry. Enablement Mastery shares the pros and cons as well as the highs and lows of Elay's journey as a sales enablement leader. Cohen also provides valuable ideas and game plans to help others on their journey. It's rare you find a book that will be a reference for the future. This book has valuable insights and ideas on every page. A home run!'' -- Howard Dover, Ph.D.; Director, Center for Professional Sales, Naveen Jindal School of Management, University of Texas at Dallas ''Elay is hands down the best enablement leader I've worked with over the years. Enablement Mastery is a proven playbook for CEOs and leadership teams to embrace if you want to transform culture by aligning and enabling teams as scale. Well done, Elay!'' -- Rob Acker, CEO, Salesforce.com ''Elay Cohen is a legend in the sales enablement industry, and I wholeheartedly endorse Enablement Mastery. Anyone starting, or looking to improve, their sales learning function needs to read this book first.'' -- Brian Frank, Vice President, Global Sales Operations, LinkedIn '' Enablement Mastery is awesome. As a CFO, enablement as a percentage of revenue is something I think about a lot and I believe every C-suite member should be an evangelist of enablement. Enablement Mastery is a great roadmap for companies to tie enablement strategies with company strategies versus being an afterthought.'' -- Elena Gomez, Chief Financial Officer, Zendesk ''Elay has cracked the code on sales success for large hyper-growth companies. Elay's success as the former SVP of Sales Productivity at Salesforce and decades of experience working with some of the fastest growing technology companies make him the expert in the industry, as shown in Enablement Mastery. This book is filled with strategies and practical advice to help leaders solve their top growth challenges.'' -- Arjun Gupta, Chief Believer, Telesoft; Executive Chairman, SalesHood ''In 35 years of sales transformation projects, I have met only a few leaders who have helped generate billions of dollars of shareholder value and Elay was (and is) the thought leader by far. Elay's success is legendary. Elay goes beyond the theory of enablement and is able to create repeatable, predictable, and measurable selling results. Enablement Mastery is the book for creating great enablement leaders and highly functioning enablement teams.'' -- Barry Rhein, Founder, Selling Through Curiosity '' Enablement Mastery is more than a book about sales enablement, it is a workbook that helps a practitioner at any stage of their career take their sales enablement effect to the next level. Whether you are just getting started, or have been in your role for a while, you'll take away expert insight
