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Pantone VIEWPOINT-06 Viewpoint Colour Color Magazine, Issue 06 - Rise Up
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About Pantone VIEWPOINT-06 Viewpoint Colour Color
Edited by Franklin Till, VIEWPOINT COLOUR takes a lifestyle approach to color providing a global perspective across design 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction, and 4 trend palettes in Pantone colors. The latest color news, color psychology research, designer spotlights and future design trends are also spotlighted. Viewpoint Color 06 highlights the influence younger generations are having on our global culture and look to answer the question, “Can alternative and new-age thinking become the mainstream?”. As we write in the context section of Rise Up, with brand distrust on the rise and more and more millennials and Gen Z choosing brands that are socially responsible and , we see young people combining panache with economic tools to get their message across. Demonstrating resilient hope and creativity in the face of the looming climate crisis and balancing measured, informed storytelling with playful, inclusive campaigns that have captured imagination and empathy across the world, today’s youth are savvy, intelligent and ready to take responsibility for starting to design their own futures.
