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Positioning Method Cards: The Indispensable Brand Positioning Development Toolkit
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Positioning Method Cards: The Indispensable Brand Features
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The Positioning Method Cards are a best-seller designed to stimulate and inspire your thinking when developing brand positioning platforms, brand positioning statements, value propositions. Using the cards will lead to more relevant solutions, faster, by inspiring you to look at your brand or product from 26 fresh, proven and rigorously validated perspectives. The cards are also a great tool to generate new product ideas.
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The deck consists of 26 cards, each featuring a different, proven successful strategy to position a brand or tell a brand story. Each card describes one of the 26 principles and includes a series of questions to inspire the user’s creative ideation process. They can be used by an individual trying to look at a problem from different perspectives or by a group as a workshop ideation tool and creative problem-solving tool.
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The 26 “approaches” were identified by analyzing over 1200 case studies of succesful brand building (Effies, etc.). They are so effective and powerful because they are rooted on the way people think, feel, learn, do, choose, and behave.
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The method cards will help you identify fresh insights and perspectives on how to position your brand and enable the user(s) to look at a positioning problem from every possible angle and therefore identify and evaluate every single positioning option available to their brand.
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The cards were created by Ulli Appelbaum, the founder of brand research and strategy boutique First The Trousers and an award-winning marketing and brand strategist with over 20 years of experiences leading the strategy departments of some of the best advertising agencies in the world. He has contributed to 7 Effie awards and an ARF Ogilvy award for Excellence in Research.
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He is also the author of the award winning The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster", also available on Amazon
About Positioning Method Cards: The Indispensable Brand
The best-selling Positioning Method Cards are a strategic idea generation tool developed to help marketers and entrepreneurs develop more insightful brand positioning platforms, brand positioning statements and brand stories, faster. They are sometimes referred to as the “Creative Whack Pack” of brand and marketing strategy. These method cards enable you to explore a positioning assignment from 26 different angles/perspectives that have been uncovered by analyzing over 1,200 award-winning case studies (Effies and such) of successful brand building. They are so powerful because they are rooted in the way people think, feel, learn, choose, and behave. The cards are a must-have for anyone in marketing, brand marketing and brand strategy involved in creating positioning platforms and brand propositions. The cards are in their second edition and are the perfect tool to complement the book “Positioning, the battle for your mind” by Al Ries and Jack Trout and any book about brand positioning and brand growth.
