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The Lego Story The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise. The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. The LEGO Group is engaged in the development of children’s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock. Product Description Help the Croc Tribe fight for the control of CHI! The perfect addition to every LEGO Legends of Chima collection, the decor features a digital, lighted display and alarm clock. The snooze and backlight functions are activated by pushing down on the minifigures head. A great gift for any LEGO Legends of Chima fan. From the Manufacturer Help the Croc Tribe fight for the control of CHI! The perfect addition to every LEGO Legends of Chima collection, the decor features a digital, lighted display and alarm clock. The snooze and backlight functions are activated by pushing down on the minifigures head. A great gift for any LEGO Legends of Chima fan.