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E-Lure Trolling Lure with EChip and SK Lure This incredibly popular multi-species trolling lure just got better with the embedded EChip bait technology. It is available in 3 sizes and up to 23 colors. The E-Lure is the same as the SK lure except the top is covered with holographic scale tape. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators. The slow bend, broad trolling speed design and the flared line holes which eliminate line snags are major improvements over the traditional alternatives.