Mid-Course Correction Revisited: The Story and Legacy of a Radical Industrialist and his Quest for Authentic Change

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About Mid-Course Correction Revisited: The Story And

As climate change becomes an international crisis, more and more industries are looking for a sound model for creating successful environmentally friendly companies, and a new generation of young leaders are eager for inspiration and guidance on creating sustainable businesses. Mid-Course Correction is an epic story of the legendary journey of industrialist Ray C. Anderson, the definitive case study for sustainable business and a road map to success - now fully updated and expanded for the 21st century. With a foreword by best selling author Paul Hawken (whose book, The Ecology of Commerce, profoundly inspired Anderson) and several new chapters and interviews, Mid-Course Correction Revisited advocates why we need to create prototypical green companies and a new economy - not based on non-renewable resources, but on renewable energy, aggressive recycling, innovative technology, and sustainable business practices. Most importantly, the new book shares a clear path toward finding success with zero waste, zero emissions, zero carbon, and zero harm to the environment, detailing Anderson's own vision that led to one of the world's first companies to pursue this bold business model, Interface, Inc. Under his leadership the company grew into a billion-dollar-per-year business and a global leader in the industry, while drastically reducing its carbon footprint and eliminating waste. As our global economy shifts toward sustainability, challenges like building a circular economy and reversing global warming present tremendous opportunities. Business leaders aiming to succeed in the green economy - from entrepreneurs and CEO's to innovators and sustainability professionals - will find both sage advice and concrete models in this fresh new look at a master in corporate and environmental leadership, and the legacy he left. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Librar