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DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming
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About DON'T PANIC: A Business Guide To Small Scale Cut
Accessible, visually engaging, and absolutely packed with key information, this book is a "must have" for market farmers, gardeners, and small business owners specializing in local market sales. From established growers reassessing existing operations, to dreamers simply planning for the day they can finally make the jump, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming is an essential tool in creating a solid, sustainable plan for your market farming business. Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming details all the ins and outs of starting a small scale cut flower business. Including chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications", "Production", "Identifying Your Market", "Marketing", "Operations & Management", "Financials", plus pages and pages of valuable tips, useful guides, and handy resources. "I am quite certain this book will find a wider audience than those just interested in small scale flower, fruit, and produce production. It offers well presented information for any small business startup. Sarah's approach is so honest, friendly and engaging, and the book such a visual delight that many startups and small business owners will find it irresistible." - Gary Linford, President & Program Director, ReGeneration Family Business Transitions, Inc. This is a "revised and expanded" edition of the 2018 release of DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming: Year One, which was released as a limited run in March 2018, and sold out within 30 days. This edition is a response to the overwhelmingly positive reviews, and ongoing requests to make another edition available. Now packed with even more information, and available to a vastly wider audience!
