Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future

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About Anatomy Of A Business Plan: The Step-by-Step Guide

Review "Anatomy of a Business Plan and [its companion software] Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie Training Centers Worldwide." —Marc K. Johnston, senior vice president, franchise development, Dale Carnegie Training Centers Worldwide "Simply put, Anatomy of a Business Plan with its companion software, Automate Your Business Plan, is the best step-by-step guide to starting, building, and raising capital for your business." —Thomas Jay Wacker, Centaur Holdings Corporation Product Description From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan. From the Publisher Thank you for choosing Anatomy of a Business Plan as the tool to help you write your business plan. I think you will be pleased with this new edition. It has often been said that, "You can run your business by the seat of your pants--but you will probably end up with torn pants." One of the principal reasons for business failure is the lack of an adequate business plan. In today's world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a plan for the future. It is also understood that lenders and investors no longer risk their money on a business unless they have good reason to think that it will be successful (i.e., profitable). It is the goal of this book to give you a clear, concise, and easy-to-understand process to follow as you develop your business plan. I have been working with business owners for many years and most of them have the same problem--they are experts in their industries, but are novices when it comes to business planning. In fact, many times, the prospect of writing a business plan is so formidable that business owners avoid it until it becomes a requirement for one reason or another. I, on the other hand, am not an expert in your industry. My job is to guide you step-by-step through the business planning process. If I am successful, you can follow that process, apply your industry expertise, and write a winning business plan for your company. Who is this book for? I frequently get asked if Anatomy of a Business Plan is appropriate for a big business or a tiny business--a start-up business or an existing business--high tech or low tech--a business seeking funding or a business looking for an internal planning tool--a product business or a service business--a restaurant or a technology business--a sole proprietorship or a corporation--or a division within a company. The answer is that it is the right book for all of the above. No matter who you are, the business planning process is the same. It is your focus that differs. If you are a smaller business and your business plan is intended only for internal use, your plan may be shorter and you may choose to address only certain issues. On the other hand, if your business is larger and more complex, you will probably need to put key people to work on the development of a more critical business plan that will be in keeping with your company vision. If you need funding, you will have to consider the goals of the lender or