The Shortest Distance Between You and Your New Product: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster, 2nd Edition

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About The Shortest Distance Between You And Your New

Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to agile product development that has helped hundreds of teams get their products to market faster by accelerating their innovation execution.When your company has rapid product development, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten the time it takes before your company begins to earn money from your ideas. You can reduce development costs, making it easier for investors, executive teams and program sponsors to buy into your ideas for strategic innovation. If your idea is meant to fail, it will fail faster, freeing you up to go on to your next idea. All along the way, you'll build knowledge that will accelerate your progress now, and speed up the teams that will develop the next product even more as you build competency with agile product management.The Rapid Learning Cycles framework was developed experientially, building on Katherine's work with four different companies in four different industries that all needed to get their best ideas to market faster with strategic innovation. Then Katherine began teaching this framework to teams all over the world. She followed up with every early adopter team, and used her observations to continue to refine the framework into a flexible approach to help teams get tangible products to market faster.Agile is not enough for tangible products.Agile software development experts may say that hardware teams should "just use Agile" or "just use Scrum." But hardware teams have not had consistent success with this approach, because some of the assumptions of Agile Software Development don't apply to products that must obey the laws of physics, chemistry and biology. Agile product development requires heavy adaptation to work well for a physical product. The Rapid Learning Framework has done this adaptation for you