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The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console
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About The Xbox 360 Uncloaked:: The Real Story Behind
Review "An engaging and revealing tale." -- Christian Svensson, Next Generation (next-gen.biz) "Probably the best book on the topic of the video game industry in a while." -- Chris Espiritu, uberfunction.com "This is riveting journalism from an unbiased source. Takahashi provides a rare peek behind-the-scenes of the rollercoaster video games business." -- CliffyB, Epic Games "You could argue that no one outside of Microsoft knows more about its Xbox game business than Dean Takahashi." -- Rob Wright, TwitchGuru.com Product Description A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video gaming industry. Through extensive interviews and unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals... The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it... Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand... The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market... Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated video game developers -- all of the major players are included in this captivating story. About the Author Dean Takahashi has been a business journalist for 17 years, having written for the Wall Street Journal, Red Herring Magazine, Los Angeles Times, The Orange County Register, and Dallas Times Herald, and has appeared on CNN and CNBC. As a die-hard gamer and author of the book "Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution," Dean is currently a technology and gaming writer for the San Jose Mercury News.
