We specialize in hard to find items
All Categories
Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About Build What Matters: Delivering Key Outcomes With
Product Description Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs. Review "Ben and Rajesh's book reminds product teams what is most important--the customer--and that enabling technology is there to solve problems for our customers in ways that are just now possible." --Marty Cagan, Founder of Silicon Valley Product Group and Author of Inspired "Putting your customer at the center of your product vision is essential for any company to succeed today. Build What Matters outlines how to do just that, priming your company for growth." -- Melissa Perri, Author of Escaping the Build Trap and CEO of Produx Labs " Build What Matters thoughtfully explains what it means to be a product-driven company. It presents a clear process for leading with a customer-centric vision, making it a must-read for current and aspiring product leaders." -- Gibson Biddle, Former Vice President of Product at Netflix " Build What Matters is packed full of hard-won, tactical advice based on the authors' real experience. It's likely to become one of the most dog-eared and well-worn references on even the most experienced PM's bookshelf." -- Fareed Mosavat, EIR at Reforge, former product leader at Slack, Instacart, RunKeeper, and Zynga "Ben Foster and Rajesh Nerlikar have written the bible of customer-centric product management." -- Jeffrey Rayport, Board Member at several technology companies and Professor at HBS About the Author Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm that's served more than 60 software companies in the past 6 years. Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas. Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.
