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The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors
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About The Day-Glo Brothers: The True Story Of Bob And Joe
From School Library Journal Starred Review. Grade 4–6—Before 1935, fluorescent colors did not exist. Barton discusses how two brothers worked together to create the eye-popping hues. Joe Switzer figured out that using a black light to create a fluorescent glow could spruce up his magic act, so the brothers built an ultraviolet lamp. They began to experiment with various chemicals to make glow-in-the-dark paints. Soon Joe used fluorescent-colored paper costumes in his act and word got around. Through trial and error, the brothers perfected their creation. The story is written in clear language and includes whimsical cartoons. While endpapers are Day-Glo bright, most of the story is illustrated in black, white, gray, and touches of color, culminating in vivid spreads. Discussions on regular fluorescence and daylight fluorescence are appended. This unique book does an excellent job of describing an innovative process.—Anne Chapman Callaghan, Racine Public Library, WI Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Product Description A discovery that made the world a brighter place! Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, one that glows with an extra-special intensity—Day-Glo. This cover reproduction is not printed with Day-Glo colors. The actual book, however, is printed using three Day-Glo colors: Saturn Yellow, Fire Orange, and Signal Green. Review Before 1935, fluorescent colors did not exist. Barton discusses how two brothers worked together to create the eye-popping hues. Joe Switzer figured out that using a black light to create a fluorescent glow could spruce up his magic act, so the brothers built an ultraviolet lamp. They began to experiment with various chemicals to make glow-in-the-dark paints. Soon Joe used fluorescent-colored paper costumes in his act and word got around. Through trial and error, the brothers perfected their creation. The story is written in clear language and includes whimsical cartoons. While endpapers are Day-Glo bright, most of the story is illustrated in black, white, gray, and touches of color, culminating in vivid spreads. Discussions on regular fluorescence and daylight fluorescence are appended. This unique book does an excellent job of describing an innovative process. --School Library Journal, starred review In this debut for both collaborators, Barton takes on the dual persona of popular historian and cool science teacher as he chronicles the Switzer brothers' invention of the first fluorescent paint visible in daylight. The aptly named Day-Glo, he explains, started out as a technological novelty act (Joe, an amateur magician, was looking for ways to make his illusions more exciting), but soon became much more: during WWII, one of its many uses was guiding Allied planes to safe landings on aircraft carriers. The story is one of quintessentially American ingenuity, with its beguiling combination of imaginative heroes ( Bob focused on specific goals, while Joe let his freewheeling mind roam every which way when he tried to solve a problem ), formidable obstacles (including, in Bob's case, a traumatic accident), a dash of serendipity and entrepreneurial zeal. Persiani's exuberantly retro 1960s drawings splashed with Day-Glo, of course bring to mind the goofy enthusiasm of vintage educational animation and should have readers eagerly following along as the Switzers turn fluorescence into fame and fortune. --Publishers Weekly, starred review The Switzer brothers were complete opposites. Older brother Bob was hardworking and practical, while younger brother Joe was carefree and full of
