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Product Description Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.In this book, Paul teaches that cold calling isn’t about luck or a numbers game; it’s about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over. From start to finish, you will learn strategies to transform the way you approach selling. Use Paul’s game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul’s curriculum, he shares the five building blocks of crafting the perfect cold call script—no matter who you are or what you’re selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.Don’t let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career. Review "To schedule more meetings faster, read, study, digest and practice what you read in this book." --Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition "Simply put, Paul's strategies and techniques work even in our current social media/digitally-focused business environment." --Wayne Breitbarth, author of The Power Formula for LinkedIn Success: Kick-start Your Business Brand and Job Search "Paul's methods work! I've done it, our people at Zebrafi have done it and our customers have done it." --Jeff Koser, Founder & CEO of Zebrafi and award-winning author of Selling to Zebras From the Author What if you could connect with anyone, whenever you wanted, and actually have them listen to what you have to say? What doors would that open for you? Who would you want to meet? How could it impact your career? Perhaps you'd meet with the executives making massive purchasing decisions for international corporations, who have the ability to exceed your sales goal tenfold with a single order. Or maybe you could meet with key influencers who could connect you with your ideal clients, so you're working with more warm leads on a regular basis. Or maybe you want to get an interview with a hiring man-ager to help land your dream job. Gaining access to the right people is the ultimate key to success. When you can do this, the possibilities are limitless! That's what this book is all about. I will teach you how to get in front of whoever you want, whenever you want, for whatever reason you want. I realize that's a bold statement, but I'm a bold messenger and I have the stats to back it up.This will not be an easy road, but if you're willing to put in the work, you can transform your entire life. Cold calling is hard. Over the years, millions have struggled through it with little success. Many think it's downright impossible. For these reasons, many would say cold calling is dead.Don't believe that crap! I am here to tell you that cold call-ing is more alive than ever. And with so many people shying away from the cold call, there exists an even greater opportunity for those willing to put in the work. But this book won't only make you a