All Categories
FUTURE BUSINESS SUCCESS DEPENDS ON GOALS, NOT PERSONALITYYesterday’s model of professional practices and businesses are being left behind, lost in the new market place of the 2020's. But this leaves a niche, a narrow opening for the best businesses to prosper and thrive. Written by an entrepreneur and consultant who has been advising small business owners for 35 years, The Goal Driven Business: A New Business-Building Methodology is aimed to support the future of the professions and small businesses, which is changing dramatically. This essential guide explains that in this new decade, quality will be the #1 marketing advantage for small business success. To survive, you have to scale your business to support customers, who are demanding more. This requires a highly expert organization. Author Edward Petty gives you a map, a step-by-step guide to achieve fast and long-term success in business. It shows how your business goes through five stages of development, and that by making 20 “Big Shifts” in your thinking and actions, you can achieve your business and life goals. The Goal Driven Business teaches how to shift from a Personality Driven Practice where everything depends on the owner, to developing an expert business where goals drive everything.The Personality Driven Practice leaves employees disengaged and often cowed. They hide out and stay away from the owner. Or they role play: “Let’s pretend we’re doing our jobs and look busy.” It’s no wonder studies show few employees are genuinely engaged in their work.People, procedures, and customers focused on goals create a more profitable, efficient business and an enjoyable experience for everyone involved. PRAISE FOR THE GOAL-DRIVEN BUSINESS"...an uplifting guide that connects business pursuits to personal satisfaction in a manner few professional or self-help titles achieve, and is highly recommended for practices and small businesses who want a better business-building model." — Diane Donavon, Senior Reviewer, Midwest Book Review"I rate this book a 4 out of 4. There is nothing that I disliked about this book. It is engaging, invaluable, and appears to be professionally edited...What I liked most about this book is that Petty provides practical examples to apply the methods that he teaches." — Online Bookclub Reviewer A MUST READ FOR DOCTORS IN PRIVATE PRACTICE -- READ IT AND REREAD IT, IT IS THAT VALUABLE.Future survival demands a shift from a personality-driven practice, to a goal-driven business. Empowering teammates to contribute and innovate creates growth. Micromanaging must give way to a team effort to survive. Ed has nailed it, with all his years of experience, in this book! Read it and reread it; it is that valuable. — J. Peter Haffernan D.C. DPhCS. ACUPUNCTURISTS...I ENCOURAGE YOU TO READ THIS BOOK. — Sarah Atkinson L.Ac. MSOMTHIS BOOK IS MORE THAN JUST THOROUGH. IT'S THE TRUTH!Ed Petty got me on tract to operating an extremely successful Chiropractic practice, even leading to a successful early retirement. I saw all his procedures and organization really work. — Tom Potisk, Doctor of Chiropractic BASED ON PRINCIPLES RATHER THAN PERSONALITY.Ed’s book and system focuses on goals and uses physics. He brings in Newton, leverage points, flow, Theory of Constraints, Pareto Principle, even elements of quantum physics and what he calls, the Goals Lab. Yet his system is practical enough that any small business owner can use it to grow their business. I will use it on mine. — Kurt Brandt, Ph.D A “MUST HAVE” FOR EVERY BUSINESS OWNER.This book has great value for every business owner, from the startup to the seasoned professional! The book is fantastic! — Cindy Munson, Doctor of Chiropractic