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From the Manufacturer Founded in 1922, Rochester Shoe Tree Company is both the oldest and largest shoe tree company in the world, manufacturing all of its cedar products in Ashland, New Hampshire. Using the latest in computer technology combined with the New England work ethic and tradition of fine craftsmanship, Rochester shoe trees and cedar products reflect both the quality and employee pride that have made their products the standard of excellence for over 75 years. All of our shoe trees are made out of Eastern red cedar, a wood recognized for its beauty, durability, moisture absorption and aromatic properties. Increasing the useable life of shoes is an environmentally positive feature of all of Rochester's shoe care products.