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For almost 20 years ZOIC has been making quality, comfortable cycling apparel for people who enjoy riding bikes. We utilize the finest fabrics, the best factories, and our product is always guaranteed. ZOIC means pertaining to animal life or action, ZOIC is clothing for an active life, ZOIC is the style of cycling. Ride more, dress well.The original mountain bike lifestyle brand, est. 1994. ZOIC created the first mountain bike shorts over 25 years ago, introducing tech-blended comfort to the swelling ranks of fat tire fans. This heritage of innovation and exploration infuses our designs today, inspiring people to hop on a bike and ride, from entry level mountain bikers to downhill deviants, back road travelers to urban commuters. We are a team of passionate mountain bikers, road cyclists, hikers, runners, surfers and swimmers. We tap the pulse of our lives outdoors to drive new developments. And we saddle up every chance we get, sometimes to test our latest gear, but more often for a fresh gulp of that freedom of biking we first tasted when the training wheels came off.