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Wristwatch Annual 2011: The Catalog of Producers, Prices, Models, and Specifications
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About Wristwatch Annual 2011: The Catalog Of
Product Description The definitive book for the collector of mechanical wristwatches, with complete information—including prices—on over 1,400 models made by more than 120 international brands. Each year brings hundreds of new wristwatch designs, with aesthetic and mechanical changes and improvements, limited edition watches, and new producers, keeping this field exciting for collectors. This thirteenth edition of what has become a watch industry classic features over 1,400 of the world’s most luxurious wristwatches and provides color photographs and complete specifications for each watch. With Wristwatch Annual 2010, collectors have a wealth of information close at hand: the book is arranged alphabetically by producer, and within each producer’s section are specifications and materials for each watch, including price, movement, special features, complications, case, dial, band, and available variations of a particular model. A glossary and pronunciation guide help acclimate the reader to the world of fine timepieces, and, for prospective buyers, the addresses of all featured producers are listed together. The elegant photography and layout will encourage people to peruse the year’s offerings for aesthetic appeal as well. The range of styles, from classic to modern, reflects the inclusive nature of this book, which watch collectors the world over will find both a handy reference and required reading. Review Praise for Wristwatch Annual: "An invaluable source of information for anyone who wants a thorough survey of the new additions to the market." Plaza Watch "A definitive overview of mechanical wristwatches." Forecast "This uber resource is the finest print publication that you can get when it comes to spending time in the world of watches.... It is a powerfully enjoyable publication, and beautifully made." Luxist(dot)com "An absolute staple in any serious collector’s regular reading material, no other publication offers the level of insight and detail presented here." TheWatchLounge(dot)com About the Author Peter Braun is editor-in-chief of Germany’s renowned wristwatch magazine, ArmbandUhren. Excerpt. © Reprinted by permission. All rights reserved. Excerpt from Wristwatch Annual 2011: Dear Reader, If recession had a name, that name would be Gradgrind, the somewhat dour headmaster from Dickens’s Hard Times, whose insistence on the facts and nothing more puts a damper on anything deemed frivolous, or what other, more imaginative minds would call creative. In the world of watches and watchmaking, where scintillating hype and incontrovertible mechanical realities live cheek-by-jowl, the sudden drop in cash flow has had a sobering effect at least in some segments of the industry. In the post-Lehman Bros. era, a spirit of reason or neue Sachlichkeit has begun to take hold. The industry is flexible and imaginative, though, and it has even made a virtue of it to some extent, as the exciting selection in this Wristwatch Annual demonstrates. The word bling tends to raise a red flag nowadays, stainless steel has earned itself a few hash marks, and diameters have been showing signs of shrinking. Some brands have remained their classic selves. Still, the market does offer its share of exuberant, in-your-face objects with amazing designs, dials that require manuals to learn to read, or cases made from materials ranging from home-made alloys to fossilized dinosaur dung. Nevertheless, the bursting confidence of a few years ago has not returned and may not for some time yet. The industry is cautious: the recession may be officially over but economists are hedging their bets with warnings of a W,” which these days stands for a double-dip recession. And lest denial take over completely: The annus horribilis 2009 was just about to close when Nicolas G. Hayek announced that ETA was intending to restrict the sale of its movements to deserving or long-term customers. It was not the first time he utter
