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A Simple Idea 45 minutes. That's how much time Terry White, soon-to-be WOLACO founder, had for his daily workout. 45 minutes to release the day's stress. But with keys in his sock and a phone bouncing in his shorts, he couldn't focus. That frustration sparked an idea. Creating the Solution Terry spent 1.5 years designing, developing, and perfecting the North Moore Short. With swear-proof pockets, this patented compression system changed the game. From day 1, Terry's vision has been to empower people to pursue an active way of life. Thus, WOLACO - Way of life Athletic Company. Growing with Intention From creating new products to hiring new people, we've grown with intention. We use a relentless design and testing process to expand our product offerings. Slowly we introduced more compression shorts and broader activewear. We always say; if you're going to do something, do it right. A Never Ending Pursuit We don't pretend to know what the future will bring. After all, we've always been more interested in the journey than the finish line. But we do know two things. We'll always create innovative, efficient performance apparel that empowers the pursuit of an active way of life and we'll be true to you. From the products we create to the moves we make, we'll always put you, the WOLAFAM, first. A Way Of Life We empower the pursuit of personal growth through an active way of life. Our innovative products give you the efficiency to move at a moment's notice. Whenever and however you please. Our apparel is designed to give you freedom. Freedom to move at a moment's notice. Freedom from distraction, sacrifice, or compromise. Freedom to pursue an active way of life, wherever it takes you. Efficiency WOLACO product is rigorously designed with every detail in mind. So that there are no distractions and no excuses between you and your workout. Obviously our first-of its-kind pocket compression showcases this, but so do the fabric choices, the fit, and everything else.