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Justin Timberlake & Trace Ayala clothing brand "William Rast" Women's perfect skinny jean that goes great with every top you have and can pair with any footwear. The must have skinny jean every lady needs for any gathering or date night. The comfort stretch fit that helps keep you looking your best at any angle. The brand was founded in 2005 by childhood best friends - Justin Timberlake and Trace Ayala. The name derives from both Justin and Trace's grandfathers, making the brand more personal and rooted in their family heritage. The brand is based on a new take on American denim with best in class fits, premium performance fabrics, exceptional washes, and an astute attention to detail. Steeped in southern heritage, mixed with an LA vibe, William Rast has taken everything iconic about American Jeanswear and made it new.