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Welo stands for We Love - we love your health and know the importance of gut health. Our probiotic bars are not only functional, but also delicious and made of clean ingredients! Since they don't need to be refrigerated*, they're the perfect snack for school, work, and travel. We also love our community - with every purchase supporting food banks in Kikima, Kenya. What are probiotics? Probiotics are live bacteria that help strengthen the gut, which ultimately helps your body better absorb vitamins, nutrients, and protein! Gut health is not just about your stomach! Do you often feel tired? Stressed? Have sugar cravings? Anxiety? All of these are linked to your gut! Why do you need probiotics? Over 70% of your immune system is located in your gut - probiotics can help with your digestive system, vitamin/protein absorption, mood, skin, and brain development! Why do your children need probiotics? Probiotics help with brain development, heart health, allergy prevention, and also helps your little ones absorb vitamins, fight off infections and calm colic! Not all probiotics are equal! Ours is backed by over 20+ research studies, so you can feel confident about its survivability! Consumption - we recommend consuming 1 billion live cultures daily (or more!). *Probiotic cultures stay live because they're encapsulated, so they won't activate until they reach your gut!