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Natural-looking hair color with extra shine the pure naturals color family contains 11 shades-all in 60 ml tubes-ranging from lightest blonde to black and is perfect for those wanting natural-looking, semi-permanent hair color. Color touch has up to 50 percent grey coverage and gives hair extra shine for wonderful color and beautiful hair. What it does: ammonia-free formula enhance the color of hair pigment by up to 57 percent contains three special light-reflecting ingredients leaves hair with an incredible shine. What else you need to know: color touch is wella's semi-permanent hair color range and contains 84 shades spread across 8 color families: pure naturals, rich naturals, vibrant reds, deep browns, special mix, sunlight's, relights and color touch plus.