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Product Description Wella Color Charm is the finishing step to enhance or Neutralize warm or cool tones for the perfect shade of blonde. Developed with Liquifuse technology which saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Permanent liquid toner, perfect for beating brass and non brassy look Slightly lifts while neutralizing unwanted warmth after lightening. Works on naturally blonde or pre-bleached hair. Creates hard to achieve shades of blonde such as Platinum and beige. Range of tonal color families available. Liquid consistency and easy to use bottle application. 1:2 Mixing Ratio and process for up to 30 minutes. About Wella Color Charm Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.