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The case and design for this brush has been granted patent protection. It is very difficult to make, believe it or not. There are structural reinforcements built into the case to make it durable. These create lines that are visible in the case, as you can see from our photos. These lines are not cracks. They are necessary to produce a case that is durable. They are not clearly visible as we did everything we could to minimize their appearance without weakening the case. They are frankly unavoidable! Thank you! ALL NuWay 4Hair PRODUCT CLAIMS ARE CERTIFIED BY INTERNATIONALLY RECOGNIZED INDEPENDENT TESTING FIRM, SGS Testing Labs. The BrainyBristles have BUILT-IN material properties (NOT JUST SPRAYED ON) providing Anti-Bacterial protection that kills 99.9 percent of bacteria on contact (Certified by SGS). The same applies for built-in Anti-Static material properties that reduces static electricity in the hair when brushing. And every brush is extremely heat resistant and the BrainyBristles will not melt at temperatures of 180C/356F degrees (Certified by SGS)! The BrainyBristles intelligently brush through the most troubled Hair, but because the nylon BrainyBristles are unique compared to the industry leading product, they reach through the hair to penetrate and touch the scalp. This allows their Argan Oil infused Double-Dipped BrainyBristle tips (CERTIFIED BY SGS), to gently massage the scalp and then brush along the entire length of the hair shaft. This makes the Traveler brush unique in its performance with thick, very curly, or ethnic hair types. And with the Argon Oil Infused Bristle Tips, EVERYONE IS GENUINELY AMAZED AT HOW SOFT AND SHINY THEIR HAIR BECOMES WHEN THEY USE THIS NuWay 4Hair BRUSH!!! The special shape makes each stroke highly efficient and uniquely different than any other brush!