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W7 Cosmetics is a beauty brand originating from the UK and is an affordable way to get jaw dropping looks! This W7 Up In Smoke is an In The Night "Smokey Shades" 12 in 1 eyeshadow palette that comes with a mirror and a double sided brush! A gorgeous spectrum of colors and finishes from a soft and sumptuous matte gray to a perfect pearlescent off white and shimmery rosy pink! The colors blend together charmingly and they don't settle around the crease or the corners of your eye like a lot of cheaper palettes do.