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We wanted a better salt. That’s why we created True Salt. A few years ago, we embarked on a journey to find a sea salt that was clean, simple, packed with incredible flavor, and most importantly, good for you. Our journeys took us to the Sea of Cortez. Here we met salt masters who had been hand-harvesting and cultivating sea salt for generations. It was in this place that we experienced how a true salt really tasted. Since then we’ve worked hard to ensure that True Salt is produced both sustainably and responsibly. It’s also naturally rich with essential minerals that build bones, regulate muscle function, keep your heart beating and guard against bad things like high blood pressure, kidney stones, and strokes. Magnesium. Potassium. Iron. Calcium. It’s all in True Salt.