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Ticket Operations and Sales Management (Sport Management Library)
Product ID : 34985461
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Galleon Product ID
34985461
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4,430
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About Ticket Operations And Sales Management
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
