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Product Description Introducing a matte liquid lipstick that you can depend on-meet matt(e) Hughes. These long-wearing liquid lip colors from theBalm cosmetics apply smoothly and dry down to a comfortable matte finish. Don't be afraid to show your true colors with these highly-pigmented shades, in a long lasting formula that's ready to commit. Brand Story theBalm boasts a complete line of high-quality, easy-to-use color cosmetics. theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and solutions for a wide range of beauty wants and needs.