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Product Description Own a Business Make More Money Better Optics = Better Decisions = More Money. The problem for most business owners is not a lack of passion, sweat or growth. The saboteur of small businesses is a lack of optics... and an inability to see where the real problems are in their business and exactly what needs to change to get better results. Regardless of your industry, size or level of success, the critical questions you must ask yourself remain the same: How can I rapidly find the leaks that are costing me profits and cash and how do I permanently plug them? How can I take the guesswork out of my decision making and take control of my business and financial results? What are the critical drivers I must monitor to optimize and maximize my profits and cash flow? How can I be smarter and more competitive? How can I move the financial needle with the least amount of wasted motion? Business success requires that you learn how to measure your financial results, identify the activities that are sabotaging them and then know how to correct those mistakes efficiently and sustainably. That s The Ultimate Blueprint for an Insanely Successful Business. About the Author American entrepreneur, international speaker and acclaimed author, Keith Cunningham is regarded as one of the foremost authorities on business mastery. With more than 45 years of business and investing experience, Keith has taught critical business skills to thousands of top executives and entrepreneurs around the world. In Keith s Business School, he has created curriculum designed to accelerate your learning as well as your financial performance and success. Through his Board of Directors program, he serves as chairman of the board for businesses in a wide range of industries. Keith is also the author of Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business and The Road Less Stupid - Advice from the Chairman of the Board. Keith is married to Sandi and they reside in Austin, Texas.