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PURE SMOKED PAPRIKA - This paprika is smoked using a unique combinatino of herbs. Nothing is added to this paprika. Most manufacturers add a smoking flavor agent. Be sure you are getting the real thing. EXOTIC FLAVOR - Often used by chefs, because they need to use less paprika to achive better results. Try it and you won't regret it gurenteed! FARM TO TABLE - paprika is grown in The Spice Way farm, hand-picked, sundried and grounded at our facility. JUST PAPRIKA - Non GMO, no irradiation, no preservatives, no additives, no agents. WHY SUN-DRIED - did you know paprika has more vitamin C than citrus? When the paprika is dried with large ovens, it looses a lot of the nutritional value. Sun-drying the paprika is a traditional method that helps maintain all the wonderful health benefits. You will also taste the difference with a rich taste and see the difference when it will color any dish.