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From the Manufacturer Players can live their fantasies of fame and fortune as they pursue the dream of being a Rock Star, Movie Star, or a Supermodel, live the lifestyle of a celebrity, and even mingle with the rich and famous. In order to gain popularity, characters must sign with an agent and then move to Studio Town, a new fully customizable location which houses television and movie lots, recording studios, fashion outlets, and spas. Players follow their Sims to work to schmooze and name-drop their way to superstardom. Popularity is measured with the "Fame Score" for each character in the game. If the player achieves a high "Fame Score," they will be able to enjoy a more comfortable life than ever before with luxury services and objects including satellite dishes, skydiving simulators, art and furniture collections, steam baths, mud treatments, massages, and even an oxygen bar. Players are able to hire staff including a butler, domestic staff, a sushi chef, and a masseuse. Of course, being a celebrity has a downside too. While working hard to increase fame and popularity and perhaps even win a coveted Simmy award, celebrities will gather the attention of obsessed fans, groupies and the paparazzi.