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The Pixar Touch: The Making of a Company
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About The Pixar Touch: The Making Of A Company
Product Description A Wall Street Journal Best Book of the Year The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown. With an Updated Epilogue Review “Thumbs-up. . . . Full of fascinating characters, all struggling-in classic Pixar film style-to overcome seemingly impossible odds.” — BusinessWeek “You don't have to belong to the computer-animation generation to enjoy The Pixar Touch. . . . An entertaining look at digital derring-do.” — The Dallas Morning News “Price, a tough, unsentimental reporter, ferrets out lots of backstage drama from fresh sources, weaving a commendably unvarnished history.” — Entertainment Weekly “Unprecedented detail about the notoriously press-shy company's workings, a story that abounds with lessons for business people and creative artists alike.” — The Wall Street Journal “Inspiring.... Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting.” — The New York Times Book Review “It’s quite a story, and David Price has finally got it right, it’s details and the players. This is the definitive history of Pixar.” —Alvy Ray Smith, co-founder of Pixar “[A] brisk history of an entertainment juggernaut that is also the history of computer animation…a heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out of it.” — Kirkus Reviews (starred) “A tale of our times, and David Price tells it with page-turning drama, total veracity, and wonderful wit.” —Mark Cotta Vaz, author, of The Art of Finding Nemo, The Art of The Incredibles and Living Dangerously: The Adventures of Merian C. Cooper, Creator of King Kong About the Author David A. Price was raised in Richmond, Virginia and was educated at the College of William and Mary, where he received his degree in computer science. He graduated from Harvard Law School and the University of Cambridge. He is the author of The Pixar Touch and Love & Hate in Jamestown. Excerpt. © Reprinted by permission. All rights reserved. Still another film was in Pixar’s pipeline during the making of A Bug’s Life. Talk of a sequel to Toy Story began around a month after Toy Story opened, when Catmull, Lasseter, and Guggenheim visited Joe Roth, Katzenberg’s successor as chairman of Walt Disney Studios. Roth was pleased and embraced the idea. Disney had recently begun making direct-to-video sequels to its successful feature films, and Roth wanted to handle the Toy Story sequel this way, as well. A direct-to-video sequel could be made for less money, with lesser talent. It could be priced cheaply enough to be an impulse purchase. Disney’s first such production, an Aladdin spin-off in 1994 called The Return of Jafar, had been a bonanza, returning an estimated hundred million dollars in profits. With those results, all self-restraint was off; Disney would soon grace drugstore shelves with Beauty and the Beast: The Enchanted Christmas; Pocahontas II: Journey to a New World; The Lion King II: Simba’s Pride; and still another Aladdin film. Everything else about the Toy Story sequel was uncertain at first: whether Tom Hanks and Tim Allen would be available and affordable, what the story’s premise would be, even whether the film would be computer-animated at Pixar or c
