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The Patient Equation: The Precision Medicine Revolution in the Age of COVID-19 and Beyond
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About The Patient Equation: The Precision Medicine
Product Description How the data revolution is transforming biotech and health care, especially in the wake of COVID-19—and why you can’t afford to let it pass you by We are living through a time when the digitization of health and medicine is becoming a reality, with new abilities to improve outcomes for patients as well as the efficiency and success of the organizations that serve them. In The Patient Equation, Glen de Vries presents the history and current state of life sciences and health care as well as crucial insights and strategies to help scientists, physicians, executives, and patients survive and thrive, with an eye toward how COVID-19 has accelerated the need for change. One of the biggest challenges facing biotech, pharma, and medical device companies today is how to integrate new knowledge, new data, and new technologies to get the right treatments to the right patients at precisely the right times—made even more profound in the midst of a pandemic and in the years to come. Drawing on the fascinating stories of businesses and individuals that are already making inroads—from a fertility-tracking bracelet changing the game for couples looking to get pregnant, to an entrepreneur reinventing the treatment of diabetes, to Medidata's own work bringing clinical trials into the 21st century—de Vries shares the breakthroughs, approaches, and practical business techniques that will allow companies to stay ahead of the curve and deliver solutions faster, cheaper, and more successfully—while still upholding the principles of traditional therapeutic medicine and reflecting the current environment. How new approaches to cancer and rare diseases are leading the way toward precision medicine What data and digital technologies enable in the building of robust, effective disease management platforms Why value-based reimbursement is changing the business of life sciences How the right alignment of incentives will improve outcomes at every stage of the patient journey Whether you're a scientist, physician, or executive, you can't afford to let the moment pass: understand the landscape with this must-read roadmap for success—and see how you can change health care for the better. From the Inside Flap We are in the midst of a biological and technological revolution in which the digitization of health and medicine is becoming a reality. Everyone across the industry spectrum—life science and technology companies, hospitals and health care providers, biotech researchers and entrepreneurs—is making significant progress applying data to health and disease, attempting to match the right treatments to the right patients at the right times and dramatically enhance quality of life—and COVID-19 has further illustrated the need for change. From apps and wearables to entirely new approaches to clinical trials, digital technologies are transforming every aspect of the industry. The Patient Equation examines the history, current status, and future role of data in health care and life sciences, with an eye toward what ought to be on the minds of business leaders, scientists, physicians, policy makers, stakeholders, and patients. Drawing from his two decades of practical experience and leadership in the life sciences industry, author Glen de Vries explains what you need to understand in order to succeed in this rapidly-changing landscape. Featuring real-life stories of businesses and individuals already making incredible progress applying data and analytics to help solve a range of conditions, this book illustrates the business necessity of staying ahead of the technology curve and combining data-driven precision medicine with the traditional principles of therapeutic health care. As data-driven precision medicine continues to transform the way treatments are developed, delivered, and applied, understanding digital technologies is critical for everyone in the business of health care. Whether you're an industry leader, health care practitione
