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The New Luxury: Defining the Aspirational in the Age of Hype
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About The New Luxury: Defining The Aspirational In The
Product Description 21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion’s transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define “New Luxury,“ a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn’t just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up. Review "From covetable kicks to catwalk couture, the book asks key stylists, creators and designers what they define as being high-end in the 21st century." ― WIRED UK INSTAGRAM "… an essential book" (translated from Spanish) ― T MAGAZINE (The New York Times Style Magazine) SPAIN, T Magazine Spain "This is a clear illustrated collection of essays about the heroes of the fashion industry." ― ELLE RUSSIA "Provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up." ― FORBES US From the Publisher This book describes the current developments in the fashion industry, the disruption of luxury as it is known – giving industry insights, portraying designers and brands, who and which are changing and inspiring new luxury. About the Author HIGHSNOBIETY has become the authoritative publication covering forthcoming trends and news in fashion, art, music, and culture. With offices in Berlin, New York, Hong Kong, London, Tokyo, and Los Angeles, Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. The site and print magazine sit among the most visited global sources for inspiration. Innovation, progression, and always being several steps ahead of the curve, are just some of the core values of Highsnobiety.
