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The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success
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About The Microbrewery Handbook: Craft, Brew, And Build
Product Description An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world.Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry.Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook:Helps you create unique, memorable experiences for your customers, your employees, and your cityIncludes coverage of the financial aspects of building and growing your business, such as banking, investment, and debtShows you how to transform your business into a community anchorOffers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attentionShares personal stories and advice from a successful microbrew entrepreneurIncludes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial BrewingThe Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry. From the Inside Flap "I think it's a great thing for you to be doing this book, because I feel the strongest economic bet you can make right now is a local tasting room brewery, not a production-oriented brewery with aspirations of going national or regional. It's just the odds are against that today to the degree they weren't when Dogfish was starting out." —Sam Calagione, founder of Dogfish Head A unique step-by-step guide to successfully starting or growing your microbrewery or craft breweryThe Microbrewery Handbook offers an extraordinary, firsthand look into all of the ingredients that go into creating and growing a successful microbrewery. Naturally, great beer is at the top of the list. But in today's increasingly competitive market, making exemplary brew is just the beginning. You will learn how to:Create a sense of place and make your business a community anchorBuild a positive culture around your brand that attracts a loyal and devoted customer baseUnderstand your market, your financing, your cash flow, and your debtMeasure your success and make the proper adjustments when you don't reach your goalsHire the right people, the kind who will talk up your business to their friends, their family, and total strangers—even when they're off the clockHandle and master the ever-changing world of marketing, branding, operations, ordering, and the customer experienceWhether you're thinking about starting a new taproom or you're already running your own microbrewery, cidery, or disti
