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The Management of Technology and Innovation: A Strategic Approach (with InfoTrac)
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About The Management Of Technology And Innovation: A
Product Description In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation. Review "This is the best book on the market that addresses the Management of Technology and Innovation. The intellectual content is solid and taken from rigorous research, yet is applicable to all technology in general. Aside the intellectual content, it is a tool that students can use to actively learn about the subject, through exercises, case study, and provoking discussion questions. The theme of the book is consistent cover to cover and the logic of its organization is excellent. I would adopt this text before all others. It poses the fairest treatment of technology management in general rather than being obsessed on one kind of technology. It affords the opportunity to the instructor to do so much more than just lecture. It is truly about the MANAGEMENT of technology, rather than using that important word in a superficial and cavalier way." About the Author Margaret A. White earned her B.S. and M.B.A. from Sam Houston State University and her Ph.D. from Texas A&M University. Professor White is the co-author of more than 75 papers and articles and has been published in leading academic journals, such as the Academy of Management Review, the Academy of Management Journal, and the Strategic Management Journal. She has also served as ad hoc reviewer at the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and the Strategic Management Journal, and she was index editor of the Academy of Management Journal. Her current research interests include organizational structure and innovation and strategic management of technology. Professor White is a member of the Academy of Management Association, the Strategic Management Society (where she was a board member for the Strategic Process Interest Group), and the Project Management Institute. Garry D. Bruton earned his B.A. from the University of Oklahoma, his M.B.A. from George Washington University, and his Ph.D. from Oklahoma State University. Professor Bruton has authored or co-authored more than 60 articles in leading academic journals, including the Academy of Management Journal, the Strategic Management Journal, the Journal of International Business Studies, and the Journal of Business Venturing. His principal research interests include entrepreneurship and emerging economies. Professor Bruton is the editor of Academy of Management Perspectives, serves on the editorial boards of five journals, and is president of the Asia Academy of Management.
