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The Growth Gears: Using A Market-Based Framework To Drive Business Success
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About The Growth Gears: Using A Market-Based Framework To
Product Description WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business―working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth! Review "Use The Growth Gears to Focus on the Present, Prepare for the Future" - SmallBizTrends.com Summary Written by experts who have helped businesses create billions,"The Growth Gears: Using A Market-Based Framework To Drive Business Success" is a guide to business owners who are doing well but are ready to grow. The book guides those owners through a simple three-step model that will help your business navigate the present and an unpredictable future. pointed out in several books (including "The Three-Box Solution" and "The 7 Irrefutable Rules of Small Business Growth"), managing a business and growing a business require two different mindsets. Just because a business is first-class in its product or service doesn't mean it will be around tomorrow (i.e. Netflix, Kodak, etc.) Many business owners recognize that they need to step it up for their businesses to get started, but they are confused about how to get started. How do you grow your business in this environment when the only thing you know is your business? What is The Growth Gears About? The Growth Gears: Using A Market-Based Framework To Drive Business Success attempts to solve a problem that many owners face: They can't see outside their business to grow. The reason the book argues that many business owners have this problem is because they are operationally minded, one of two camps that The Growth Gearssays owners fall into. Operationally-minded owners know how to run a good business. They are tinkerers who know how to refine their business process, strategies and personnel to satisfy their current customers. The downside to being operationally-minded is that you can get so focused on the present that you lose sight of the future. That's where the marketing-minded owner comes in. The marketing-minded owner is geared toward growth. This kind of owner knows their current customers in the present and keeps their eyes on the future. They are the owners who are able to transform business process, insight from customer data and signals from the future into a business that successfully evolves through an uncertain future. The downside to being a marketing-minded owner is that you're so focused on the future that you can lose your business in the present. Combining these two mindsets (operation-focused vs marketing-focused) is the goal of The Growth Gears. The authors suggest that businesses that run well today but stay prepared for the future will be in the best position to survive. The way to obtain this mindset is to develop the "three gears" of a marketing-focus business explained in the book while staying operationally fit in the present. (removed author descriptions) What Was Best Abou
